Marketing management is one of the disciplines in business management, forming the pillar of an organization, which helps to build revenues. A Marketing Manager also acts as a business analyst and business consultant while interacting with clients worldwide. They also work with analysts to analyse and device methods as to improve the organization's work processes and company performance.
They analyze and focus on marketing strategies to understand the company cost structure etc. Thereby company's cost structure can be better understood by marketing managers. They are also responsible for preparing strategies for successful competition in the industry.
A master’s or a Ph. D. degree in subjects such as marketing management is recommended.